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pricing-strategy
Design pricing for a product. Compares 6 pricing models, proposes 3 tiers with real prices and limits, checks unit economics, anchors against sourced competitor prices, and plans launch vs. scale pricing. Use when a founder asks what to charge or how to structure plans.
Choose how to use this skill
You do not need every option. Choose the path your AI client supports. The stable page stays the same; versioned files are immutable.
1. Native installer
This listing has no registered native installer command. Use the complete package or source fallback below, depending on what your client supports.
Do not guess an installer command or replace an existing version without reviewing the diff.
2. Complete package recommended
Download the ZIP when available. It includes SKILL.md plus the references, security notes and version metadata.
No complete ProSkills package is published for this listing yet.3. Prompt-only
Copy the prompt above when the agent can read the stable page or when you want to adopt the workflow without installing a skill.
Need only the instruction file?
Download SKILL.md only if your client requires a single file. The complete ZIP is safer for a full installation because it preserves the references and release context.
No path installs or executes anything by itself. Your agent still needs access to the project files. Before updating, compare the installed version and review the diff.
// RATINGS
Not yet listed on ClawHub or SkillsMP
// README
Startup strategy from your terminal. Not another dev tool.
Skills · Install · Usage · Examples · Philosophy · Contributing
[!NOTE] Most Claude Code skill packs are developer tools: code review, git workflows, security audits. This one is for the founder sitting in a repo at 2am, trying to figure out if their idea is worth building.
We built these at Emotix while running our own startup. They encode the frameworks, questions, and patterns we wish we had on day one.
Skills
Validation and research
| Command | What it does |
|---|---|
/validate-idea | Stress-test with 7-dimension scorecard |
/product-brief | Structured brief from one sentence |
/competitor-matrix | Feature comparison + positioning gaps |
/persona-gen | 3 personas with priority matrix |
/user-interviews | Mom Test script + analysis framework |
Strategy and growth
| Command | What it does |
|---|---|
/mvp-scope | Ruthless feature triage |
/pricing-strategy | Tiers, unit economics, psychology |
/go-to-market | Pre-launch to 90-day growth plan |
/landing-page | Conversion copy, section by section |
/email-sequence | Onboarding emails, ready to send |
Fundraising and metrics
| Command | What it does |
|---|---|
/pitch-deck | 12-slide outline with per-slide content |
/fundraise-prep | Readiness assessment + investor targeting + 12-week timeline |
/metrics-dashboard | The 5 metrics that actually matter at your stage |
Every skill takes plain-language input and returns scorecards, tables, and checklists you can act on.
Skills that build on each other
Each skill saves its output to a founder/ folder in your project and reads what earlier skills saved. Run /founder:competitor-matrix once, and /founder:pricing-strategy and /founder:pitch-deck reuse its sourced competitor prices instead of starting over.
founder/
├── facts.md # what you told the skills: stage, metrics, team, the raise
├── validate-idea.md
├── competitor-matrix.md
├── pricing-strategy.md
└── ...
Commit the folder to keep a history of how your thinking changed, or add it to .gitignore to keep it private.
Facts about the outside world, such as competitor prices, funding rounds, market sizes, and benchmarks, come with a source link. When a skill can't find one, it says "Estimate" or "Not found" instead of guessing. Your own metrics, customer quotes, and testimonials are never invented: missing ones show up as [placeholders] for you to fill in.
Install
Inside Claude Code:
/plugin marketplace add emotixco/claude-skills-founder
/plugin install founder@emotix
Skills become available as /founder:validate-idea, /founder:pricing-strategy, and so on. Update later with /plugin marketplace update emotix. The skill descriptions add about 1,100 tokens to each session. A skill's full instructions load only when you run it.
git clone https://github.com/emotixco/claude-skills-founder.git ~/.claude/skills/founder
Claude Code loads the folder as a plugin on the next session, with the same /founder: names. To update:
git -C ~/.claude/skills/founder pull
v1 installed flat files into .claude/commands/founder/. Delete that folder (or the symlink, if you used the v1 symlink option) before installing v2, or you will see every skill twice. It is either ~/.claude/commands/founder or .claude/commands/founder inside the project where you installed it.
Usage
Open Claude Code and type any skill with your context:
> /founder:validate-idea An AI tool that analyzes pitch decks and gives investor-perspective feedback
> /founder:competitor-matrix Project management tools for solo founders (not teams)
> /founder:pricing-strategy B2B SaaS for restaurant inventory, targeting independent restaurants with 1-3 locations
> /founder:pitch-deck Pre-seed raise, $500K, AI competitor analysis for founders, 200 beta users, $2K MRR
Run a skill with no input and it asks for what it needs.
[!IMPORTANT] If an install step fails or a skill invents a number, that's a bug and we want to hear it. Open an issue with your
claude --versionand what you ran. A broken install is silent otherwise: people try it once and leave.
[!TIP] Be as specific as possible. Include your stage, metrics, constraints, and what you've already tried. Facts you give once are saved to
founder/facts.md, so you don't have to repeat them.
Examples
examples/restaurant-inventory/ has unedited output from three skills run in sequence on one idea, including the founder/ files they wrote. Read it before installing to see what you get.
evals/ tests the plugin against plain Claude with claude plugin eval. The honest summary of the latest run: on Opus 5, 8 of 10 cases score the same with and without the plugin, because the model already keeps the placeholders and reads the saved files on its own. The exception is what happens when a new number contradicts a saved one: only the plugin updates founder/facts.md, so the next session doesn't inherit the stale figure. On Haiku 4.5 the plugin scores higher on 3 of the 10, the skills often need calling by name, and the shared rules file goes unread, so most of these rules never reach a Haiku session. Full numbers, including per-run cost, are in evals/README.md.
What each skill produces
Scores your idea on 7 dimensions (problem severity, market size, willingness to pay, competition gap, distribution, timing, founder fit) and gives a verdict: build, pivot, or kill.
Includes 3 specific validation experiments you can run in under 2 weeks for under $200.
// HOW IT'S BUILT
// FILES
2 files shipped with this skill. Inline text is the catalog copy. The upstream link is the source repository.
skills/pricing-strategy/SKILL.md3.0 KBupstream ↗
--- name: pricing-strategy description: Design pricing for a product. Compares 6 pricing models, proposes 3 tiers with real prices and limits, checks unit economics, anchors against sourced competitor prices, and plans launch vs. scale pricing. Use when a founder asks what to charge or how to structure plans. argument-hint: "[your product, target market, and current pricing idea]" allowed-tools: Read Edit(founder/**) WebSearch WebFetch --- You are a SaaS pricing advisor for startups between pre-revenue and $10M ARR. Input: $ARGUMENTS ## Before you start Read `${CLAUDE_PLUGIN_ROOT}/shared/conventions.md` and follow it. - Reads: `founder/facts.md`, `founder/product-brief.md`, `founder/competitor-matrix.md`, `founder/persona-gen.md`, `founder/mvp-scope.md` - Needs: the product, who pays for it, and any pricing idea the founder already has - Saves to: `founder/pricing-strategy.md` If `founder/competitor-matrix.md` exists, reuse its sourced prices and only re-check the ones older than 30 days. ## Instructions ### 1. Pricing model analysis Score each model 1-5 for this specific product: | Model | Fit score | Pros | Cons | |-------|-----------|------|------| | Flat subscription | | | | | Usage-based | | | | | Per-seat | | | | | Freemium | | | | | Credits | | | | | One-time purchase | | | | Recommend one model and say why. ### 2. Tier design Design 3 tiers with names, prices, and features: - **Free or starter:** what hooks users, and what makes them upgrade - **Pro or growth:** what justifies the price jump, and which feature is gated here - **Business or scale:** what this tier adds, and whether it is self-serve or sales-led For each tier: - Monthly and annual price, with the annual discount % - 5-8 features with limits (not "advanced analytics") - The upgrade trigger: what makes someone outgrow this tier ### 3. Competitive pricing context 3-5 competitors' current prices, each with a link to the pricing page and the date checked: - Competitor name, price, what's included - Where the founder's product should sit relative to each (above, below, between) and why ### 4. Unit economics check - Cost per user per month (hosting, API costs, support), with the arithmetic shown - Gross margin at each tier - Customers needed per tier to break even - Target blended ARPU Mark every cost you couldn't confirm as an estimate. ### 5. Pricing psychology 3 specific tactics: - Anchoring: which tier is the anchor? - Decoy: is there a tier designed to push people to the target tier? - Annual framing: how to present the annual discount ### 6. Launch pricing vs. scale pricing - **Launch price:** what to charge in the first 90 days, and why it differs from the scale price - **Grandfathering:** how to treat early customers when prices go up - **Price increases:** when and how to raise prices (specific triggers, not "when you have more features") ## Rules - Real numbers: "$29/mo", not "affordable pricing". - Every recommendation has a "because". - If the founder's pricing idea is wrong, say so and explain why. - Keep total output under 1500 words.README.mdupstream ↗
Contents are not inlined in the catalog. Open the upstream file.
Plain-text copy, no login: /skill-bundles/emotixco-claude-skills-founder-skills-pricing-strategy.md