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competitive-messaging-audit
Pressure-test current messaging - a homepage, a message hierarchy, a pitch, a product page, campaign copy - against the company's positioning, the words customers actually use, what competitors now say, and recent market movement. Says what still works, what has become generic because competitors converged on it, where the language does not match how buyers talk, which claims are true but unproven or differentiated but irrelevant, and which questions are really positioning decisions. Use for "review our messaging", "does this homepage still differentiate us", "competitors started saying the same thing - what broke", "pressure-test this message hierarchy against customer language". Not for re-deciding the underlying position, writing prospect-facing comparison copy, or launch-specific framing.
Choose how to use this skill
You do not need every option. Choose the path your AI client supports. The stable page stays the same; versioned files are immutable.
1. Native installer
This listing has no registered native installer command. Use the complete package or source fallback below, depending on what your client supports.
Do not guess an installer command or replace an existing version without reviewing the diff.
2. Complete package recommended
Download the ZIP when available. It includes SKILL.md plus the references, security notes and version metadata.
No complete ProSkills package is published for this listing yet.3. Prompt-only
Copy the prompt above when the agent can read the stable page or when you want to adopt the workflow without installing a skill.
Need only the instruction file?
Download SKILL.md only if your client requires a single file. The complete ZIP is safer for a full installation because it preserves the references and release context.
No path installs or executes anything by itself. Your agent still needs access to the project files. Before updating, compare the installed version and review the diff.
// RATINGS
// README
Competitive Skills by LMTY
Use your AI assistant for competitive work you already do: researching competitors and market shifts, building positioning and messaging, reviewing pricing and launches, creating battlecards, preparing deals, analyzing wins and losses, and keeping sales enablement current.
Add the pack once, then ask in plain English, "Give me this week's competitive briefing." Your assistant selects the matching skill and follows a repeatable method for completing the work. The skills work in Claude Code, ChatGPT and Codex, GitHub Copilot, Cursor, Gemini CLI and any assistant that supports Agent Skills; the pack itself is an Agent Plugin.
Every skill works on its own. Connect LMTY and each one starts from your tracked competitors, kept current with what has changed and the evidence behind it, instead of a blank page.
What you can ask
| Skill | Ask something like | You get |
|---|---|---|
competitive-market-briefing | "Give me this week's competitive briefing." | A calm digest of what actually changed, and what to watch |
competitive-deep-dive | "Get me fully up to speed on Northwind." | One competitor, understood and evidenced |
competitive-market-shift-analysis | "Everyone is adding AI. Is this a real shift or just noise?" | A verdict: noise, one move, an emerging shift, or a new expectation |
competitive-executive-market-brief | "Board meeting Friday. What market changes could blindside me?" | What leadership must decide, with the uncertainty shown |
competitive-positioning | "Our competitors all sound like us now. Pressure-test our positioning." | A position tested against the alternatives buyers really consider |
competitive-messaging-audit | "Does our homepage still differentiate us?" | What still works, what went generic, what buyers would say instead |
competitive-pricing-packaging-review | "Northwind raised prices. What should we look at before changing ours?" | The market evidence a pricing decision needs, and the decision named |
competitive-launch-readiness | "Here's the PRD. What do I need to know before we launch?" | Whether it's parity, catch-up or real differentiation, and how to frame it |
competitive-battlecard | "Build a battlecard for us vs Northwind." | A card a rep can use with two minutes before a call |
competitive-objection-response | "The buyer just said Northwind is cheaper. What do I say?" | The facts checked, a response, and the question to ask next |
competitive-deal-prep | "Prep me for the Globex call tomorrow - we're up against Northwind." | One deal, prepared for the next meeting |
competitive-poc-rfp-plan | "We're going into a POC against Northwind. What should we prove?" | An evaluation planned around the criteria that will decide it |
competitive-enablement-refresh | "Northwind changed their pricing. What in our talk tracks is now wrong?" | The lines that changed, with proof and date |
competitive-asset-audit | "Audit our competitive materials. Which claims are stale?" | Every competitive claim, marked and ranked by exposure |
competitive-win-loss-analysis | "Why are we losing to Northwind?" | What buyers actually said, counted, with the exceptions kept |
competitive-roadmap-review | "Competitors keep adding this. Does it matter for our roadmap?" | Product questions from market and customer evidence, not a copied feature list |
You do not pick a skill; the right one is chosen for you. If a request needs more than one, the assistant does the part that fits and tells you which skill to run next.
You can also call a skill directly: /lmty:competitive-battlecard Northwind
in Claude Code and GitHub Copilot, $competitive-battlecard in Codex, @
in ChatGPT.
Connect LMTY
Without LMTY, a skill researches the competitor from scratch each time and tells you the answer is a snapshot. With LMTY connected, it already knows your product, your tracked competitors, what changed and when, and the sources behind each claim.
| Without LMTY | With LMTY |
|---|---|
| Asks who "we" are and which competitor | Already knows your product and your competitor set |
| Researches a snapshot, dated today | Reads tracked market state with a history of changes |
| "Not observed" | "Not observed, last checked on <date>" |
| Sources are whatever it found this session | Every finding links back to its public source, with when LMTY observed it. |
LMTY tracks a product's competitors and keeps a current report plus a log of what moved.
The connection is already set up for you. This pack ships with the LMTY server configured, so in Claude Code, ChatGPT and Codex, GitHub Copilot CLI, Cursor and Gemini CLI your assistant will ask you to sign in, in your browser - ChatGPT and Codex as part of installing, the others the first time you open a session with the plugin enabled. Approve it once and every skill here uses it from then on.
No skill needs LMTY to run, and none will refuse work without it. If you never connect, the skills research from scratch and say so.
Connecting sends your requests to LMTY's server. LMTY's Privacy policy and Terms of service cover what happens to them.
If your assistant installed the skills through npx skills add, it did not
see the server. Add it to your assistant's MCP configuration as a Streamable
HTTP server at https://mcp.lmty.com/mcp; sign-in is discovered
automatically.
If you would rather not use the browser sign-in, LMTY can issue a token from
your account settings. Add the server to your own configuration with an
Authorization: Bearer <token> header rather than relying on the bundled
one.
Install
Each install below is the LMTY plugin: the full skill pack plus the LMTY connection. Start with the tool you already use.
ChatGPT and Codex
In the ChatGPT desktop app, the LMTY marketplace appears as a source in the Plugins Directory once it has been added; install the plugin from there and it is available in Codex and in ChatGPT Work.
To add the marketplace, from the Codex CLI:
codex plugin marketplace add LMTYdotcom/skills
codex plugin add lmty@lmty-plugins
Skills are invoked as $competitive-battlecard in Codex and with @ in
ChatGPT.
Claude Code
Inside a Claude Code session, type /plugin marketplace add LMTYdotcom/skills, then /plugin install lmty@lmty-plugins.
Or run these two commands in your terminal:
clau
// HOW IT'S BUILT
KEY FILES