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brand-copywriter
Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content.
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You do not need every option. Choose the path your AI client supports. The stable page stays the same; versioned files are immutable.
1. Native installer
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Do not guess an installer command or replace an existing version without reviewing the diff.
2. Complete package recommended
Download the ZIP when available. It includes SKILL.md plus the references, security notes and version metadata.
No complete ProSkills package is published for this listing yet.3. Prompt-only
Copy the prompt above when the agent can read the stable page or when you want to adopt the workflow without installing a skill.
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Download SKILL.md only if your client requires a single file. The complete ZIP is safer for a full installation because it preserves the references and release context.
No path installs or executes anything by itself. Your agent still needs access to the project files. Before updating, compare the installed version and review the diff.
// RATINGS
Not yet listed on ClawHub or SkillsMP
// README
Claude Code skills pack for founders, marketers, content creators and business owners.
This repository contains 20+ Claude skills that will help you turn Claude into a Fortune 500 growth team.
Stop prompting from scratch and use 20+ proven marketing, copywriting, and product skills companies pay millions for.
Learn more at: https://saasstrats.com/founder-skills
Installation
Via Terminal (npx)
npx skills add https://github.com/ognjengt/founder-skills
Install a specific skill:
npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator
Manual Installation
Clone the repo and copy all skills to your project:
git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* .claude/skills/
Or copy a single skill:
cp -r founder-skills/skills/prd-generator .claude/skills/
To install globally (available across all projects):
cp -r founder-skills/skills/* ~/.claude/skills/
Available Skills
| Skill | Description |
|---|---|
sop-creator | Creates detailed Standard Operating Procedures for business processes |
cro-optimization | Analyzes landing pages against 13 CRO principles and provides detailed optimization recommendations with before/after examples |
viral-hook-creator | Creates viral hooks for content and marketing |
lead-magnet-generator | Creates viral lead magnet posts with CTAs that drive comments and DMs — produces quick and detailed formats for Twitter/X and LinkedIn |
strategic-planning | Analyzes your business to deliver 3 specific, high-impact next moves for growth (marketing/sales) — asks diagnostic questions when needed to uncover bottlenecks and opportunities |
go-to-market-plan | Delivers 3 best go-to-market strategies tailored to your product, stage, and market — asks diagnostic questions about product readiness, ICP, competitive positioning, and distribution channels |
x-writer | Creates 3 viral X (Twitter) posts in different proven formats with creator voice matching (Hormozi, Naval, Gazdecki, Dakota, Machina, Ognjen) — uses 51+ post templates and 8 format structures |
linkedin-writer | Creates 2 viral LinkedIn posts in different proven formats with voice matching — uses 8+ post templates and 7 format structures (Lessons Learned, Blueprint, Story, Strategy, Case Study, Hot Take, Quick Hack) |
outreach-specialist | Crafts high-converting outreach sequences (cold email, LinkedIn DM, X DM) using 8 proven templates with follow-up strategy, platform-specific rules, and personalized messaging that books calls |
competitor-intel | Analyzes competitors with verified metrics, leverage strategies, and predicted next moves |
brand-copywriter | Writes marketing copy using proven frameworks (AIDA, PAS, BAB, etc.) for ads, landing pages, emails, and more |
pricing-strategist | Builds comprehensive pricing strategies with tiered plans, price justifications, and revenue optimization through interactive Q&A |
prd-generator | Generates professional PRD documents optimized for AI coding tools — asks clarifying questions and outputs PDF to ./prd_outputs/ |
product-hunt-launch-plan | Creates comprehensive, personalized Product Hunt launch plans to rank #1 — includes hour-by-hour battle plan, templates, and 20+ alternative launch platforms |
marketing-ideas | Produces the 5 best marketing ideas for your business from a curated database of 160+ proven strategies — tailored to your industry, audience, and goals |
Usage
After installation, use skills in Claude Code by typing:
/sop-creator create an employee onboarding process
/linkedin-writer write a post about our new product launch
Customizing for Your Business
After installation, create the FOUNDER_CONTEXT.md in your project root, and copy the contents from this repository.
Then replace the fields with your own custom values so that the skills are tailored to you:
- Company name and industry
- Target audience and value proposition
- Brand voice and tone
- Business goals
- Products/services
Skills automatically check for this file and use it to personalize outputs. Each project can have its own context file for different businesses or clients.
Contributing
Want to add a new skill? See CLAUDE.md for development guidelines.
Skill Structure
skills/
└── your-skill/
├── SKILL.md # Main skill definition
└── references/ # Additional reference materials
License
MIT
// HOW IT'S BUILT
KEY FILES